Jordan Kent’s Just Kids Skill Camps

IDENTITY / ICON SYSTEM / V1.1 · WORKING REVIEW

Small shapes.
Big kid energy.

A familiar sport. A little encouragement. A clear next step. One family of crisp, simple symbols for the whole camp experience.

Explore all 32 Back to the brand book →
32 symbols / 3 color treatmentsSVG masters + transparent PNGsUpdated November 2, 2026

01 / SKILLS THROUGH PRACTICE AND PLAY

A star, with a
little momentum.

The star already belongs to the JKSC graphic language. Two short motion strokes give it a sense of practice and play, without tying the message to one sport.

ILLUSTRATIVE WEBSITE PLACEMENT

Skills Through Practice and Play

Coaching, games and movement help kids build skills while having fun.

Download the ready-to-use badge SVG ↓PNG fallback ↓

Working review artwork. These previews do not change the live camp website.

02 / THE SPORTS FAMILY

Recognizable.
All on the same team.

Keep the familiar equipment from the current site. Give every icon the same line weight, deliberate details and a consistent amount of breathing room.

Multi-Sport
Pickleball
Basketball
Baseball
Soccer
Football
Softball
All Sports

A preview of the eight current sport/navigation labels. Selected cards use the charcoal version on lime. Keep sport names visible. The All Sports collection means “browse every sport.” Its separated equipment distinguishes the index from the overlapping Multi-Sport cluster.

03 / THE COMPLETE LIBRARY

Pick the right signal.

Sports, camp experiences and everyday website needs. Search, switch color treatments and inspect each symbol at its real display size.

32 of 32 icons

Sports

Multi-Sport

Flexible camp experiences with several sports.

40 px minimum
SVG ↓PNG ↓
Sports

Pickleball

Pickleball activities and sport navigation.

32 px minimum
SVG ↓PNG ↓
Sports

Basketball

Basketball activities and sport navigation.

32 px minimum
SVG ↓PNG ↓
Sports

Baseball

Baseball activities. Keep the sport name beside the icon.

32 px minimum
SVG ↓PNG ↓
Sports

Soccer

Soccer activities and sport navigation.

32 px minimum
SVG ↓PNG ↓
Sports

Football

American football activities. A single lace with four cross stitches.

32 px minimum
SVG ↓PNG ↓
Sports

Softball

Softball activities. The bat and ball help distinguish it from Baseball.

40 px minimum
SVG ↓PNG ↓
Sports

All Sports

Browse the full sports collection. Four separated sport symbols distinguish this index from Multi-Sport camps.

40 px minimum
SVG ↓PNG ↓
Sports / Expansion

Volleyball

Expansion artwork. Use only when the relevant activity is offered.

32 px minimum
SVG ↓PNG ↓
Sports / Expansion

Track & Field

Expansion artwork. Use only when the relevant activity is offered.

32 px minimum
SVG ↓PNG ↓
Camp experience

Skills in motion

Recommended for Skills Through Practice and Play. A brand star with two short motion strokes.

32 px minimum
SVG ↓PNG ↓
Camp experience

Simple star

Quieter alternative for Skills Through Practice and Play, or a small moment of celebration.

24 px minimum
SVG ↓PNG ↓
Camp experience

Coaching

Encouraging instruction, coaches and guided games.

32 px minimum
SVG ↓PNG ↓
Camp experience

Teamwork

Team games, friendship and participation.

32 px minimum
SVG ↓PNG ↓
Camp experience

Belonging

A welcoming camp experience and room to be yourself.

32 px minimum
SVG ↓PNG ↓
Camp experience

Nutrition

Nutrition activities and food information.

32 px minimum
SVG ↓PNG ↓
Camp experience

Hydration

Water breaks and what campers should bring.

32 px minimum
SVG ↓PNG ↓
Camp experience

Movement

Movement, active play and what to wear.

32 px minimum
SVG ↓PNG ↓
Camp experience

Progress

Practice, learning and steady improvement.

32 px minimum
SVG ↓PNG ↓
Camp experience

Care & safety

Safety information and care procedures. Never imply a certification.

32 px minimum
SVG ↓PNG ↓
Site essentials

Calendar

Dates, sessions and scheduling.

24 px minimum
SVG ↓PNG ↓
Site essentials

Location

Venue addresses and finding a camp.

24 px minimum
SVG ↓PNG ↓
Site essentials

Time

Hours, drop-off, pickup and duration.

24 px minimum
SVG ↓PNG ↓
Site essentials

Camper

Camper information and parent portal records.

24 px minimum
SVG ↓PNG ↓
Site essentials

Registration

Registration steps and completed camper information.

24 px minimum
SVG ↓PNG ↓
Site essentials

Camp ticket

Ticket details and registration confirmation.

24 px minimum
SVG ↓PNG ↓
Site essentials

Email

Email contact and camp updates.

24 px minimum
SVG ↓PNG ↓
Site essentials

Phone

Phone contact. Preserve any voicemail-only wording.

24 px minimum
SVG ↓PNG ↓
Site essentials

Questions

Frequently asked questions and parent support.

24 px minimum
SVG ↓PNG ↓
Site essentials

Search

Search controls with an accessible text label.

24 px minimum
SVG ↓PNG ↓
Site essentials

Next

Forward links and next steps. Keep the link text specific.

24 px minimum
SVG ↓PNG ↓
Site essentials

Confirmed

Confirmed or completed states, paired with clear wording.

24 px minimum
SVG ↓PNG ↓

Volleyball and Track & Field are expansion artwork. Their inclusion does not announce a current camp offering. The Simple star is an alternative to Skills in motion.

04 / KEEP THE FAMILY TOGETHER

Simple rules.
Consistent results.

64 × 64 drawing grid / 3-unit main strokes / rounded caps and joins
One drawing language

Clean contours, open interiors and a restrained lime accent. Keep every icon proportional and preserve its full square canvas. All Sports uses lighter 2-unit internal details so the small equipment stays clear.

Size for the detail

Start at 48 px in sport cards and 32 px in feature badges. Multi-Sport, Softball and All Sports need at least 40 px. Site essentials and the simple star can go to 24 px.

Let the label do its job

Pair icons with visible text. Keep at least 8 px between icon and wording. Use a 44 px or larger clickable area even when the symbol inside it is smaller.

Support the identity

The JK mark and full-name logos identify the camp. Icons identify activities, ideas and actions. Use the supplied logo masters for brand signatures.

Brand on whiteCharcoal outlines keep the shape clear. Lime adds energy.
Charcoal on limeUse one-color artwork on a bright selected state or badge.
White on charcoalReverse the whole symbol for a dark surface.

Keep the artwork clean.

Use SVGs on the web where supported. Use the transparent PNGs in email and image-based editors. Avoid screenshots, fuzzy enlargement, shadows, gradients and added texture.

The 256 px PNGs support up to a 128 px display at 2× resolution. The SVGs scale without pixel blur. Transparent outer canvases may contain deliberate white interior fills in the brand treatment.

Make the meaning accessible.

Keep sport names and useful action labels visible. Beside a matching heading, the icon can be decorative. An icon-only button needs a meaningful accessible name. Never rely on lime alone to communicate a state.

White artwork belongs on charcoal. Lime alone has low contrast on white, so meaningful shapes retain a charcoal outline. Check each final placement at its actual size.

Artwork source and production notes

Original SVG geometry created for JKSC with AI-assisted vector authoring. The star contour is adapted from the existing brand-guide star. The files use explicit paths and shapes, with no generated bitmap textures or third-party icon pack.

The set is a working review edition. Final design approval and installation on the camp website are separate steps. The download includes editable SVGs, PNG exports, a one-color sprite, an asset index and usage notes.

05 / TAKE THE SYSTEM WITH YOU

Ready for the next use.

Complete icon pack

32 icons, three color treatments, SVGs, PNGs and both feature badges.

Download icons ↓

Updated brand book

The existing guide plus the new icon chapter and placement examples.

Download PDF ↓

Icon system v1.1 / Brand guide v1.6 / Working review / November 2, 2026