3.446:1
Restored Vector
Primary full logo. Website headers, documents, signage and general use.
All colors and PNG sizes
- Brand lime + slate
- Brand lime + white
- Solid slate
- Solid black
- Solid white
Public asset library / Version 1.1
Ready for kid energy.
The working logo family, typography and graphic essentials for work representing Just Kids Skill Camps. Choose the right arrangement, keep its proportions, and let the brand do its thing.
Choose a logoCompare new optionsGet the fontsWorking review edition; direction developed by Matt. New logo options are for comparison; Jordan review is not recorded.
This library contains brand assets, not camp photography. Use the separate guide for composition, photography and voice.
A logo for the space.
Start with Restored Vector. Choose a tighter, wider or vertical version when the placement calls for it. Use JK symbols for small and circular spaces.
3.397:1
Small Spacing
Supplied tighter version for compact horizontal placements.
All colors and PNG sizes
- Brand lime + slate
- Brand lime + white
- Solid slate
- Solid black
- Solid white
1.162:1
Compact
Supplied stacked identity for clothing, posters and compact layouts.
All colors and PNG sizes
- Brand lime + slate
- Brand lime + white
- Solid slate
- Solid black
- Solid white
2.292:1
Name Only
Original name and founder lettering when the JK mark is already present nearby.
All colors and PNG sizes
- Brand lime + slate
- Brand lime + white
- Solid slate
- Solid black
- Solid white
4:1
Horizontal header 4:1
Website mastheads, sponsor grids, email headers and upload fields requiring 4:1.
All colors and PNG sizes
- Brand lime + slate
- Brand lime + white
- Solid slate
- Solid black
- Solid white
5:1
Wide full-name lockup 5:1
Wide signs, banner headers, partner slides and horizontal merchandise panels.
All colors and PNG sizes
- Brand lime + slate
- Brand lime + white
- Solid slate
- Solid black
- Solid white
6:1
Wide full-name lockup 6:1
Long sponsor strips, landscape banners and wide screen headers.
All colors and PNG sizes
- Brand lime + slate
- Brand lime + white
- Solid slate
- Solid black
- Solid white
2:1
Name-led landscape lockup 2:1
Moderate landscape spaces, flyers, small signs and places where the complete name matters most.
All colors and PNG sizes
- Brand lime + slate
- Brand lime + white
- Solid slate
- Solid black
- Solid white
1:1
Square full-brand lockup
Square sponsor tiles, printed stickers and square full-name brand placements.
All colors and PNG sizes
- Brand lime + slate
- Brand lime + white
- Solid slate
- Solid black
- Solid white
3:4
Vertical full-brand lockup 3:4
Portrait signage, narrow poster columns and vertical sponsor blocks.
All colors and PNG sizes
- Brand lime + slate
- Brand lime + white
- Solid slate
- Solid black
- Solid white
2:3
Tall full-brand lockup 2:3
Tall signs, portrait banners, garment back prints and narrow vertical spaces.
All colors and PNG sizes
- Brand lime + slate
- Brand lime + white
- Solid slate
- Solid black
- Solid white
1:1
JK Square
True square JK for favicons, icons, avatars and small brand placements. Transparent background.
All colors and PNG sizes
- Brand lime
- Solid slate
- Solid black
- Solid white
1:1
JK Circle-safe Square
Extra breathing room for platforms that crop square uploads to a circle. Still a true square file.
All colors and PNG sizes
- Brand lime
- Solid slate
- Solid black
- Solid white
More ways to hold the name.
Three additional options for comparison. The 13 existing arrangements above remain available.
Review option
Square balanced, founder retained
Smaller JK and a larger complete wordmark than the v1 square. The founder keeps its original relationship to Just Kids.
Start reviewing at 180 px wide. Check the actual placement.
All colors and PNG sizes
- Brand
- Reverse
- Slate
- Black
- White
Review option
Compact, no founder line
Shorter stacked arrangement using the original Just Kids Skill Camps lettering. A supplied alternate, not permission to edit another master.
Start reviewing at 120 px wide. Check the actual placement.
All colors and PNG sizes
- Brand
- Reverse
- Slate
- Black
- White
Review option
Square, no founder line
Square alternate with more presence for the two-line camp name. Use the JK symbol alone when the name is no longer readable.
Start reviewing at 120 px wide. Check the actual placement.
All colors and PNG sizes
- Brand
- Reverse
- Slate
- Black
- White
Profiles and small spaces.
Charcoal On Lime
Lime On Charcoal
Lime On White
Favicons
Useful little signals.
Eight functional icons. Pair unfamiliar actions with a clear label. These support the identity; they do not replace the logo.
Campaigns and headings
Outfit
800 for campaign display. 700 for heroes and headings.
Body and supporting copy
DM Sans
400 for body. 500 for support. 600 for labels and buttons.
FatFrank is an occasional expressive accent. Obtain it through Regular Bold Italic or an applicable Adobe Fonts workflow. Its font file is not included. Outfit and DM Sans have no font licensing fee under the included SIL OFL. Do not assume desktop font activation permits a custom Canva upload or self-hosting.
Room outside the everyday palette.
Pink #FF66C4, orange #F95C04 and blue #00AEFF are optional campaign accents. They provide design breadth, not additional main brand colors. Use one at a time and keep the logo lime. Use charcoal or black text on pink, and black on orange or blue.
Keep the lime.
Brand lime is #99cc33. Use charcoal or black text on it. White text on lime does not provide adequate text contrast.
Use it well.
Scale uniformly. Preserve the supplied colors and letterforms. Leave clearspace around the mark. Review the final size, especially the founder line.
SVG is the flexible master. PNG works where an image is required. Vector PDFs are supplied in RGB; confirm physical production with your vendor.
Read usage notes