JKSC PUBLIC ASSETS v1.1
Owner: Jordan Kent's Just Kids Skill Camps
Release: October 30, 2026
Guide: https://jksc-brand-guide.verickermatt.chatgpt.site

STATUS
Working review edition; direction developed by Matt. New logo options are for comparison; Jordan review is not recorded.
Open START-HERE.html to browse all original arrangements and the additional review options.

WHAT IS INCLUDED
All 13 original logo arrangements and their supplied SVG, vector PDF and transparent PNG formats. Three additional review options in five colorways, with SVG, vector PDF and 320/640/1280px transparent PNGs. Three avatar styles, two favicon sets, eight functional icons, Outfit and DM Sans with SIL OFL records, brand CSS and a manifest. Photography and proprietary font files are not included.

CHOOSING AN ASSET
Use the full signature when there is space. Choose a supplied compact, wide, square or vertical arrangement to fit the placement. Use JK Square for small spaces and circle-safe JK or avatars for circular crops. Keep Just Kids Skill Camps readable nearby when the audience may not know the symbol.
SVG is the flexible master. PNG is convenient for software that requires an image. PDF contains vector artwork for design and print. Choose a PNG at least as large as the intended output; enlarging a bitmap does not add detail.

KEEP THE BRAND INTACT
Brand lime is #99cc33. Keep supplied outlined geometry and relationships. Use a complete founder-free review option when exploring that approach; do not manually delete or move lettering within another master. Scale uniformly. Do not stretch, redraw, retype, add effects or mix colorways. Use reverse or white on dark surfaces, and solid slate or black on lime. Leave at least one quarter of the JK symbol height clear around visible artwork. Canvas padding is not a guarantee of clear space. Check the final display size, and use JK when the full name cannot be read.

TYPOGRAPHY AND COLOR
Outfit 800 for campaign headlines and 700 for headings. DM Sans 400 for body, 500 for support and 600 for labels/buttons. Both are free for commercial work under the included SIL OFL. FatFrank remains an optional expressive headline font through an appropriately licensed workflow. Font files are not included for FatFrank.
White, charcoal, slate, black and brand lime form the everyday palette. Pink #ff66c4, orange #f95c04 and blue #00aeff provide optional design breadth outside the norm. They are not main brand colors and never substitute for logo lime. Choose one accent at a time. Use charcoal or black text on pink and lime. Use black text on orange and blue. White text on lime or pink fails meaningful text contrast.

PERMITTED USE
These files support authorized JKSC brand work. The pack does not transfer ownership or authorize unrelated use. Font files remain subject to their included licenses. Public availability is not a statement that every review option has been selected as the final direction.

PRODUCTION
Logo PDFs preserve RGB colors and vector geometry. Confirm printer-specific conversion, spot-color matching, embroidery and physical samples with the production vendor. Screen review widths in the manifest are practical starting points, not universal minimums.

PHOTOGRAPHY
This pack contains no camp photo masters. The guide's starter Creative Library indexes selected existing photos. Matt handles photo selection and permission for intended use.
